Arts and Entertainment are two fields of interest for many folks who have ever had a positive moment in the theatre or on his or her television. Between a staged performance of ANYTHING GOES to American Idol, people all over the world are interested in knowing what is going on when. The segment of the 3rd Annual PR & Social Media Summit that I was able to enjoy was entitled, Social Media Impact on Arts and Entertainment: A Discussion. The gentlemen and brilliant woman who sat at the panel were, Greg Kot, music critic from the Chicago Tribune, Mary Louise Schumacher, art and architecture critic for the Milwaukee Journal Sentinel, and Joshua Arter, advertising student from Marquette University.

Greg Kot, Mary Louise Schumacher, and Joshua Arter at the 2011 PR & Social Media Summit at Marquette University

Much of what was said at the Summit focused around the theory, If you’re not giving the customer what they want, they’re not going to be your customer for long. In one way or another, each of the three folks on the panel touched base on how social media could be the best thing for an organization if used wisely and efficiently, or it could be viewed completely as a trivial thing that a given organization should do.

If a given organization is in tune with the social media it has, the organization can reap the benefits of being increasingly more in tune with what the audience/listener is thinking. That being said, it was mentioned that Facebook is too much where as twitter allows for important information to be nice and condensed. This generation is very much about instant gratification, and twitter allows people to be satisfied. However, with Twitter the risk is run that orginazations or even people who badger information. Creating a help me/help you situation is the best way to work the social media playing field.

Many of these helpful hints in regards to properly and effectively working through the social media world can be found on Greg Kot’s as well as Mary Louise Schumacher.

Greg Kot at his Chicago Tribune Office

Mary Louise Schumacher